Business websites are made to give the customers the ease of access to the website’s products and services. Furthermore, these websites should be generating a good number of sales leads and more customers. Money is spent running this online platform so might as well generate more money from it.
However, if the website does not get these good numbers, then the business owner should let the professionals handle it. Sites By Design specializes in creating these good websites and here are some of their ways to generate more leads from a website:
- Search Engine Optimisation (SEO)
This is the most abused service in the web industry. However, it is the best way to get a continuous flow of quality traffic where the sales leads are coming from. The company uses the light side of the SEO or what they called White Hat SEO. With this, the company carefully follows the rules of the search engine to keep the site from being offensive. Geographical SEO is being used as well, this targets the local people searching for particular products or services.
- Boost SEO Through Adwords Management
Adwords is a powerful tool for the website to get more traffic as fast as possible. However, this is expensive as it needs a decent budget to make it work for the business. This makes the business owner pay for every click made direct to the website. The experts from Sites By Design can manage Google Adwords accounts and get the most out of spent dollars.
- Content Marketing via Inbound Marketing
This strategy catches all of those who are currently looking for the website’s product or service. This is done in two ways:
- Google Organic Ranking
This is what most website owners want. The clicks on the website do not cost any amount, but it needs a good strategy, content and optimization services. Also, it needs a content strategy and constant content writing. While it is free, it needs at least a year of SEO services or 2-3 years of SEO training.
- Google Adwords Pay Per Click
As mentioned in number two, this type of marketing is powerful but expensive. This is so fast, the website starts getting traffic as soon as the owner starts paying. However, it will stop getting traffic once the website runs out of money. Adword management costs monthly management fees on top of the Google Adword budget.
- Video Marketing for Website
The Sites By Design understands how powerful video marketing on a website is. Not all visitors have time to read the website’s sales pitch, however, everyone can sit and watch a nice short video. Most often than not, those who are time or concentration poor will click on video marketing and become a good lead. This strategy goes very well with Adwords and Search Engine Optimisation.
These strategies are essential for a website to generate more traffic, thus, sales lead. However, without the help of the experts, these will not work well and will just cost more rather than generates income.